Monday, May 24, 2021

UIC John Marshall Law School to strike "John Marshall" from its name

Although the reason given is the historical John Marshall's racist views, I strongly suspect this will also have a positive effect on the school's peer evaluation scores in the USNEWS.COM rankings because of the  well-known halo effect of school names on scores (better to be a law school at the "University of Illinois" than a "John Marshall" law school).  (Recall the case of Loyola Law School, Los Angeles a few years back, where the loss of the brand known among law professors caused the reputation scores to plunge.)

UPDATE:  Derek Muller (Iowa) calls to my attention that the law school already got a huge boost in reputation score from the initial name change; we'll see if this new one has a further effect.

Of Academic Interest, Rankings | Permalink