Wednesday, November 7, 2007

The Best "Promotional Brochure" of the Year?

Given my views about these mailings, it won't be surprising that I thought that the State University of New York at Buffalo's brochure about its new hires was one of the best I've seen this year.  (What I grew up knowing as the "SUNY" campuses have now rebranded, so that, officially, it's "the University at Buffalo Law School," part of the State University of New York.)  First, it was easy to open and read.  Second, there was no embarrasing hyperbole.  Third, it was substantive, with each new faculty member describing his or her  scholarly work.  Reading it, I see I also missed a lateral move, namely, Winnifred Sullivan (law & religion), who joined the Buffalo faculty from Washington & Lee.

Anyway, I hope other schools will take note!  I, at least, would enjoy getting more brochures like this.

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